The author presents long-term experiences with Shrovetide customs in the Gorica Museum and her contacts with various carnival groups (Liški pustje, Drežniški pust, Ravenski pust, etc.). She describes the methods of acquiring material for the museum and the preparation of exhibition. The article advances a comprehensive professional view of Shrovetide customs, including both the material and intangible heritages, which are intertwined and complementary.