The article talks about the first decade of the appearance in Slovenia of Grandfather Frost (1948/1958). The new Socialist authorities introduced this figure as part of New Year celebrations, following the Soviet Union model, with the aim to enthusing children about the new system, the new country and Tito. The article talks about the shaping of representations of Grandfather Frost's characteristics in Slovenia, his home, his manner of arrival in Slovenia, his companions, gift recipients and his speeches, as well as criticisms of Grandfather Frost. Particular attention is paid to efforts to create a uniform outfit for the figure, which would reflect his "Sloveneness".